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Introduction

Strategies to Realize the Group's Corporate Philosophy

Sustainability Management

ERM

Corporate Governance

Supplementary Materials and Corporate Data

15

Strategies to Realize the Group's Corporate Philosophy

Growth strategy of the applicable Group Long-Term Vision

Strengthening of core business

Diversification and optimization of

business portfolio

SDGs management and

Upgrading capital management

Promoting integrated

Group management

creation of value

  1. Business Portfolio
  2. Enhancement of the Group's Customer Base
  3. Domestic Life Insurance Business
  4. Household Market - Taiyo Life

21 SMEs Market - Daido Life

  1. Independent Insurance Agent Market - T&D Financial Life
  2. Closed Book Business - T&D United Capital
  3. Asset Management Business - T&D Asset Management
  4. Non-lifeInsurance Business - Pet & Family Insurance
  5. New Sector - All Right
Stable growth

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Introduction

Strategies to Realize the Group's Corporate Philosophy

Sustainability Management

ERM

Corporate Governance

Supplementary Materials and Corporate Data

16

Business Portfolio

The Group is a life insurance group with the domestic life insurance business as its core business. In addition to strengthening our core business for sustainable growth, we are allocating capital to growing sectors, such as closed book business, in order to build a foundation for growth and

profitability outside of the domestic life insurance business.

The asset management and non-life insurance businesses will contribute to the enhancement of

the Group's corporate value by not only acquiring revenue, but also by serving as a starting point for the Group's collaborative asset management and the expansion of customer contact points.

In addition, in the new sector's area, All Right, which was established in September 2022, is working on the creation of new customer contact points using digital tools.

Growth potential

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New business

[New sector]

・Building a new customer base ・Strengthening Group Businesses

Value up

High growth

Reinforcing sectors

Growing sectors

[Asset management / non-life]

[Closed book, etc.]

Pet & Family Insurance

・Manage Group's asset

・Expand size and scale

・Starting point for creating customer contacts

・Enhance earning capacity

・Recover capital

Restructure

Consolidate

Withdraw

Allocate management resources

Pursue synergy ・Cost synergy, etc.

・Cross-sell,

・Wise use of data

【Independent insurance agent market】

・Move into profit, eliminate cumulative losses

Rebuilding the base

Increase values of

Allocate management resources

the entire Group

Core business (Life insurance)

Group's management base【Household/ SMEs market】

・Further develop the existing insurance business (new products/services) ・Increase investment yields (strategic shareholding, allocation)

・Bring in young generations to expanding customer contacts

Contribution to revenues

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Introduction

Strategies to Realize the Group's Corporate Philosophy

Sustainability Management

ERM

Corporate Governance

Supplementary Materials and Corporate Data

17

Enhancement of the Group's Customer Base

Strengthening and enhancing our customer base by providing value that goes beyond life insurance

The three life insurance companies are deepening their existing business through the promotion of hybrid-style sales and further enhancement of their product lineup. Furthermore, through open innovation with partner companies using digital tools with a focus on All Right, we will create new

customer contact points and expand the Group's customer base by evolving and diversifying the value we provide and the customer contact points in response to the changing times and environment.

Enhancement of the customer base of insurancethree lifecompanies

Hybrid

sales using

Sma-

Strong

business model and

Expand the lineup of

Hoken

and Infomercial

support

for resolution of

products

SME's issues

Taiyo Life

Daido Life

T&D

Financial Life

Policyholders

Corporate enrolled

Market share

Approx.

million

companies

40.1％

customers

Approx.

370,000

(cashflow insurance)

2.0

companies

10.8％

Establishing

(bancassurance single-premium

the digital

insurance)

customer base

Customer acquisition through new actions

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Introduction

Strategies to Realize the Group's Corporate Philosophy

Sustainability Management

ERM

Corporate Governance

Supplementary Materials and Corporate Data

18

Domestic Life Insurance Business

Establishing a business model with high uniqueness and specialization through market strategy integrating markets, channels, and products

The Group has three domestic life insurance companies under its umbrella: Taiyo Life, which specializes in the household market; Daido Life, which specializes in the SMEs market; and T&D Financial Life, which specializes in the independent insurance agent market. The Group's business model excels in that each of the three domestic life insurance companies specializes in a different market and brings its own uniqueness and expertise to the table.

In recent years, the companies have been advancing sales activities that integrate non-digital and digital technologies. Taiyo Life is expanding opportunities to approach customers by the promotion

of hybrid-style sales that utilizes information acquired through Sma-Hoken and other means. Daido Life is developing remote and digital technologies, expanding proposals and procedures without face-to-face contact, and providing centralized solutions through web services for SMEs.

Going forward, we will strengthen our business model and continue to build the top brand in each specialized market through the transformation of our sales activities and by providing optimal products and services that meet customer needs.

Taiyo Life

Face-to-face approach

Non-face-to-face approach

Comprehensive

(approval base)

Sma-Hoken, infomercials

In-house sales representa-

coverage including

Posting activities

Household market

death benefit and

Hybrid-style sales

tives

medical/nursing care

products

Utilization of digital infrastructure and various types of data

Daido Life

In-house sales representa-

Term life insurance/

SMEs market

tives/Agents (tax accoun-

Disability

tants, etc.)

benefit insurance, etc.

In-house sales representatives,

tax accountants, financial institutions

Face-to-face

Personal

Digital

(in-person)

(remote)

Establishment and maintenance of approach utilizing digital technology and data

Enabling all policy procedures

Web services for SMEs

Integrated customer data

to be completed without

platform construction

face-to-face contact

T&D

Savings-type products (for-

Face-to-face consulting

meetings and other

Financial Life

Independent

eign-currency linked type in-

Online business

Independent

digital tools

insurance agents

surance, variable insurance,

insurance

(financial institutions, insur-

etc.)/

Banks, securities

Insurance shops, etc.

agent market

ance shops)

Protection-type products

Independent

firms, etc.

(income protection insur-

insurance

agents

Agents closely linked to

Door-to-door sales agencies

ance, etc.)

financial institutions

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Introduction

Strategies to Realize the Group's Corporate Philosophy

Sustainability Management

ERM

Corporate Governance

Supplementary Materials and Corporate Data

19

Household Market - Taiyo Life (1)

To be a company

Provision of products and services that meet new needs

that supports healthy long lives of many customers

In May 2023, Taiyo Life welcomed in its 130th anniversary. In response to significant changes to the social environment, the company has always developed its business in accordance with society and customer needs. For example, in addition

Provision of industry-pioneering new coverage

Taiyo Life is constantly taking up the challenge of providing new products and services to respond to social changes and shifts in customer needs. To date, the company has unveiled many industry-pioneering products and services, such as Hoken Kumikyoku Best, a system that responds to diversifying customer needs by freely combining coverages, and Himawari Dementia Prevention Insurance to help people deal with dementia positively and live out their retirement years with peace of mind.

As we enter the age of one-hundred-year lives, we expect that customers' desire to live longer, healthier, and more energetic lives will continue to increase in the future. By leveraging its advanced product development capabilities, Taiyo Life will seize business opportunities and support the health and longevity of many customers by identifying new needs ahead of its competitors and promptly providing products and services that meet those needs.

to the conventional visits in pairs by in- house sales representatives, the company has developed "hybrid-style sales" that integrates face-to-face and non-face-to-face sales activities using digital technologies. We will continue to achieve further growth as a company that supports the health and longevity of our customers.

2008-

Customizable insurance

2018-

Dementia insurance

2021-

Cancer/ critical

illness prevention

Kaketsuke-Tai

Service

Visit Services

Upon the request of our customers, our in-house staff visit them to provide support related to the claim procedures for benefits, etc.

We will assist customers with the procedures to ensure that they receive their benefits and check that no claims have been missed

Taiyo Life Insurance Company Representative Director and President

Naoki Soejima

Director of T&D Holdings (part-time)

Joined Taiyo Life Insurance in 1981 and has been in current position since April 2019.

2022-

Simplified death insurance

2023-

Simplified cancer

diagnosis insurance

Senior Visit

Service

One annual visit to senior customers

Support aimed at ensuring that customers claim all relevant benefits, etc., including explaining contract details to them and regularly checking whether they have been hospitalized or undergone surgery.

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T&D Holdings Inc. published this content on 03 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 03 October 2023 07:16:05 UTC.