Telaria, Inc. announced the appointment of former Digiday Commercial Director, William Jones, as Head of Publisher Development, EMEA. As the latest addition to the growing EMEA team, Jones will work closely with Telaria’s expanding network of premium video publishing partners to help maximize the value of their inventory by leveraging the Company’s technology. With more publisher clients exploring emerging revenue streams and developing sustainable CTV and streaming businesses in EMEA, Telaria’s addressable advertising solution, Audience Connect, will provide publishers with complete choice and control on a deal-by-deal basis. Jones has in-depth knowledge of the publishing industry and, as Commercial Director at Digiday Europe, he was responsible for growing revenue across the publisher’s entire portfolio of display, content and events, building its profile in Europe and managing all commercial EU staff. Jones started his career at original digital trade magazine, New Media Age (NMA), moving the magazine’s focus from print to digital and building the B2B sales team. He has since worked as Sales Director at CBS Interactive, and has launched UK commercial operations for both Purch, acquired by Future Publishing in 2018, and French mobile outfit Adikteev. Jones also launched a new programmatic video product for mobile DSP BYYD.