Telaria, Inc. announced the launch of a programmatic Editorial Video Marketplace to simplify buyers access to this professionally produced premium content with extensive daytime audience reach and scale. Editorial videos are viewed on the publishers’ owned and operated platforms and placed in high engagement environments in contrast to the quick browsing feed type design used by the social sites. These videos are particularly effective for daytime reach because they are generally viewed at the beginning of the day and noon and serve as an effective compliment to a BVOD (broadcaster video on demand) evening buying strategy. Telaria and the consortium of publishers are also working with the IAB to encourage and achieve industry wide adoption of this initiative through data implementation and research studies.