Caldwell announced a major enhancement to its recruiting capabilities in the consumer sector with the addition of Rui Di as a partner in Caldwell's Consumer, Retail & e-Commerce Practice, and based in the firm's Dallas office. Ms. Di focuses primarily on general management and P&L ownership roles for Fortune 500 companies and small to mid-cap private-equity backed organizations, and has successfully placed executives in functional disciplines including marketing, sales, operations and supply chain, human capital, and data analytics. Ms. Di joins Caldwell from Korn Ferry, where she was a member of the firm's Global Consumer Practice. Previously, she was with a premier hedge fund in Chicago, where she led the build-out of the firm's first centralized data organization. A large part of the effort focused on the establishment of a new data center and the recruitment of more than 50 big data executives to the firm in less than a year. Ms. Di began her executive search career at Heidrick & Struggles, where she built a solid reputation for outstanding execution and client partnership. Her early career includes human resources roles of increasing responsibility at top-tier companies that include Yahoo! and Jamba Juice, where she developed strong knowledge and practical experience in staffing, retention, budgeting and overall human resource strategies.