Notification of Transactions of Directors, Persons Discharging Managerial Responsibilities ("PDMRs") and Connected Persons

Directors - Monthly Share Purchase

On 2 March 2012, The Game Group plc (the "Company") received notification that ordinary shares of 5p each had been purchased on that date, in London, by the Directors and Non-Executive Directors listed below.

These purchases are pursuant to the Trading Agreements to facilitate the automatic purchase of existing shares in the Company, through market purchases on a monthly basis over a twelve month period, as detailed in the announcement by the Company on 27 September 2011.

The purchase price was 5.35pence per share.

Name

Director/

PDMR

Number of Shares Acquired

Total resultant Shareholding

Christopher Bell

Director

36,993

170,256

Ian Shepherd

Director

66,769

277,311

Ben White

Director

45,939

207,176

Ishbel Macpherson

Director

6,900

59,619

Dana Dunne

Director

6,900

26,076

Martin Davies

Director

5,747

21,719

Russ Shaw

Director

5,747

21,719

This disclosure relates to transactions notified in accordance with DTR 3.1.4R(1)(a).

Name of person making notification:

Vivienne Hemming

Contact number:

+44 1256 784015

Date of notification:

2 March 2012