NHRA announced that The Guitammer Company has signed a multi-year agreement to become a marketing partner with NHRA. Working together with NHRA and ESPN, The Guitammer Company is now delivering the first-ever tactile enhanced sports show to NHRA's national audience during the NHRA Mello Yello Drag Racing Series telecasts on ESPN2. In addition to the technology advancements in broadcast television the partnership delivers, Guitammer will have an interactive display in NHRA's Manufacturers Midway demonstrating their "4D Sports powered by ButtKicker" technology and products, and will advertise elements in the ESPN telecasts.