The Supervisory Board of fashionette AG appointed Georg Hesse as the Company's new Chief Executive Officer (CEO). Georg Hesse is a highly experienced e-commerce leader, who combines a track record of driving growth and scaling business with an unwavering commitment to customer-centricity and innovation. Most recently, he was Vice President at Thrasio, a global consumer goods company specializing in buying and scaling brands on the Amazon marketplace and one of the largest Amazon sellers globally.

Georg Hesse was responsible for building Thrasio's European and Indian businesses and was a member of the global Executive Team. Prior to this, Georg Hesse was CEO of HolidayCheck Group AG, one of Europe's leading digital firms for recreational holidays. In his role, he transformed the group into a modern technology and travel company, implementing a customer-centric vision and focused market strategy that helped turn around the group to achieve double-digit sales growth and positive cash flow.

Georg Hesse started his e-commerce career as part of the founding team of Amazon Germany, where he spent 16 years and became a Director Home Living, Home & Major Appliances and Toys. Georg Hesse (49) joins fashionette AG on 1 July 2022 and will succeed Daniel Raab as CEO of the company, who will step down from the management board on 30 June 2022.