Yokohama Rubber has promoted Hikomitsu Noji to the position of president and representative, member of the board. Additionally, Masataka Yamaishi has been promoted to the position of member of the board and managing officer; president of the tyre business; head of the corporate planning division, in charge of the IT and management system planning division; and president of Yokohama Motorsports International. Meanwhile, Tadaharu Yamamoto has been promoted to the position of officer, head of the tyre business planning division.

The company announced the changes in senior management responsibility during a meeting of members of the board held September 29, and they will take effect from 1 October 2016. The changes are part of a regular management reshuffle that occurs from time to time as the company allocates its strategic resources.