The USD 52.4/51.2 support area presents a bullish trading opportunity.

From a fundamental viewpoint, company's activities grew in 2013 by 4%, where the motorized business was the main contributor. In fact, sales increased by 5% from 2012 to 2013 and should come up 10% this year. Margins are expected to gradually move toward higher places lifting thus EPS from $2.88 to $3.68 per share. The firm distributes substantial yields, by the end of the current fiscal year; in consequence, shareholders expect to get 3.62%.

As for technical indicators and charts, the stock got deeply oversold. The current bearish wave has been leading prices toward lower places and now gives buyers a chance for getting shares at discounted prices without implying major risks. Contrary to daily moving averages, the weekly ones remain well-oriented. They suggest an upturn approaches.

In the short term, investors are encouraged to open long positions close to USD 52.4. However, prices could come down to USD 51.2 before really drawing the upswing pattern. The USD 56.9 resistance represents the target for this strategy with a stop-loss order under the USD 51.2 support.