Thred Ltd. announced the market that it is implementing an exclusive and first-of-its-kind trial for the Sweep app during O-week that includes augmented reality features, two months ahead of the reported schedule. The features leverage Thred's technology to create new experiences, bringing people together in a shared digital reality where they can discover, explore and engage with novel augmented content. Thred previously announced to the market that it would release augmented reality features in the Sweep app around April of 2018. Following better than expected technology development trials and testing over the last few weeks, the product features are now ready to release, on a limited basis, during O-week. Orientation Week, better known as O-week, describes the activities universities and tertiary institutions rollout at the beginning of the academic year that mark the start of students transitioning into their course or subjects, that occurs in February across Australia. A focussed program of trials consistent with `test and learn' cycles will be conducted at the University of Sydney and UNSW. In addition to continued testing for Sweep's Geo-chat functionality, augmented reality is being introduced to test and enhance user engagement. The initial application of augmented reality during O-week trials is intended to: Test use awareness and familiarity with augmented reality; Test use cases that may deliver reward and/or utility-based augmented reality activity; Inform the development team's thinking on how best to introduce engagement and utility-based augment reality into the Sweep app design and features. The Sweep and Agent Reality technology stacks contain six augmented reality (AR) and location based capabilities, including: Marker AR (use of visual triggers to invoke AR content); Geo-based AR (use of GPS maps to invoke AR content); Beacon-based AR (use of Bluetooth & WiFi to invoke AR content); Marker-less AR (invocation of AR content without a visual marker); Geo-chats (Location triggered public chats); Filter-based AR (use of Filters via computer vision to invoke AR content). In the first instance, Marker AR will be deployed in the Sweep app O-week trials. A benefit of the Company's technology strategy is the ability to test augmented reality features in Sweep before offering them to its enterprise customers, via Agent Reality. Agent Reality customers will also help to test and validate Sweep augmented reality features as the Company moves forward. As shareholders are unable to participate in the O-week trials, at the end of January the company will make available to shareholders the ability to use their phones or tablets to experience some of company's augmented reality features and technology.