Times China : Establishes a Strategic Partnership with McDonald's China for a Novel Community Busi...

A signing ceremony marking a strategic partnership between Times China and McDonald's China was successfully held in Times C-Town on March 10, 2022. Based on the business invitation partnership that had previously been established, the two sides will further collaborate in the development of community-based shops in the hope of exploring a novel community business model together. In addition, an in-depth partnership will be established from the perspective of long-term strategic development through joint marketing and the creation of a community service ecosystem.

▲ Representatives of the two sides sign a letter of intent for strategic collaboration

▲ Times China establishes a strategic partnership with McDonald's China

Guests attending the ceremony included Mr. Huang Kai, deputy general manager of the Brand Marketing and Customer Center for Times China; Mr. Li Bo, senior general manager of Strategic Alliances of the Development Department of McDonald's China, as well as other executives from the two sides. Representatives of the two sides delivered separate speeches expressing their anticipation of this strategic partnership. They pledged to create a better life for community users through their joint endeavors by building a novel community business model and establishing a new life amenity system.

▲ A pop-up shop set up by Times C-Town and McCafé

Times China, as China's leading urban development service provider, has always focused on improving its product power and service capability, and serves all aspects of life from the three dimensions of products, services, and communities based on its insight into the needs of the population in the communities. It adopts a high-quality brand system layout based on community business development to expand these dimensions of life, providing customers with a more diverse, higher quality, and more convenient experience of community life. This strategic partnership with McDonald's China will accelerate plans to find retail tenants for Times communities and vividly highlight Times China's practice of "creating value for customers".

▲ A visit to Times C-Town

McDonald's China, rooted in local communities, practices a brand concept that states "Do the Best Because of Love", devoting itself to offering delicious food and cohesion for community neighbors. It attaches greater importance to user sentiment and service experience, making delicious food easily accessible to everyone and passing beautiful things among communities. These ideas go together perfectly with Times China's pursuit of building communities with high-quality amenities. The moving in of McDonald's China into regional markets with whom Times China has already made arrangements will promote a more comprehensive and closer partnership between the two sides, helping them achieve mutual benefits and a win-win outcome.

▲ Guests experience the products and services of McDonald's China

In addition to the intended move-in agreements signed between Times China and McDonald's China for multiple projects in Guangzhou, Foshan and Qingyuan, the two sides have also actively collaborated in the "Festival of Longing for Life Season II", a brand event launched by Times China. In the future, Times China and McDonald's China will use this strategic partnership as an opportunity to jointly develop more high quality and convenient community restaurants, launch creative marketing activities, establish a new community service ecosystem and explore a novel business model, all of which aims to create a beautiful, high quality lifestyle for property owners from the perspectives of the whole system as well as multiple other directions, thus helping more people be able to live the lifestyles they want.