Aaron Gravitz was appointed as a director of Lux Digital Pictures, Inc. Aaron Gravitz. Mr. Gravitz, age 32, co-founded RadioLoyalty Inc. in 2011. He has over 15 years experience in the online advertising space.

Prior to co-founding RadioLoyalty, Inc., he was the Chief Operating Officer of Lenco Media Inc. from January 2011 to September 2012, and the Chief Operating Officer of AdMax Media Inc. from January 2010 to January 2011. Mr. Gravitz has experience in operating an advertising network, bringing products to market, and managing the entire media buying and selling process. His track record includes founding multiple companies that grew to over 50 million dollars in combined sales, with several leading to acquisition.

Mr. Gravitz's current responsibilities at the company include, but are not limited to, directing operations, overseeing media buying and sales, product development, managing strategic relationships, directing customer relations, and broadcaster development. Mr. Gravitz received a bachelor's degree in public policy and ethics from the University of California Santa Barbara in 2004.