StreamTrack, Inc. announced a significant technology release enhancement to its existing patent-pending ad replacement and insertion process. The release was implemented platform wide in March of 2014. This release is centered around the concept of duration based commercial breaks.

These predefined duration periods are variable ranging from 30 to 240 seconds. The technology allows StreamTrack to replace a preset time duration ad break with timing based optimized ads. For example, prior to the release during a 180 second commercial break for a radio station, StreamTrack would attempt to fill that break with 6, industry standard 30 second timed advertisements.

Now StreamTrack optimizes towards the higher volume of paying ads during the set duration which includes 15 second ads and higher paying 60+ second ads. In this example of a 180 second break, this can result in up to double the ad plays as prior to the release, going from the previous 6 maximum ads to 12.