As the global cruise industry gathers in
Key findings of the landmark study include:
The perceived value for money of cruising has significantly improved among prospective cruisers. In fact, 60% of the respondents said it was a past reason for not booking, whereas only 36% cite it as a current concern.
Friends and family are overwhelmingly the most influential information sources for potential cruisers when researching travel options (58%), while destination websites (34%), travel review websites (29%) and online travel agencies (29%) are the next most popular.
Destinations within close proximity to
A majority of prospective cruisers are willing to pay more for travel services that demonstrate environmental responsibility, reflecting a growing consumer trend toward sustainable travel choices.
When asked what would make cruises more appealing, the top responses are promotions/discounts (52%), information on health and safety standards (39%), extended time to explore destinations (37%) and a variety of destination offerings (36%).
In addition to examining the topics above and the general behaviors and preferences of the potential cruisers segment, the study also identified new insights in regard to health and safety, tailored experiences, technology, traveling solo, the role of travel advisors and more.
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