Under Armour, Inc. announced that Kevin Plank will become Chief Executive Officer, effective April 1, 2024. Plank will succeed Stephanie Linnartz, who will be stepping down as President & Chief Executive Officer and member of the Board. Plank founded Under Armour in 1996, and since then, he has been the driving force behind its innovative products and brand.

From 1996 to 2019, he served as Under Armour's Chief Executive Officer and Chair of the Board of Directors. In January 2020, Plank was appointed Executive Chair and Brand Chief.