Unified announced that it has been selected by Pinterest to join its marketing developer partner program. Unified will leverage the Pinterest Ads API to enable Fortune 500 customers to drive marketing success via Promoted Pins. Unified is integrating the Pinterest Ads API into its Social Operating Platform, allowing customers to launch, optimize, and report ROI on their marketing investments on Pinterest.

Professional marketers can use Promoted Pins to find and convert new customers as Pinterest users discover promoted content.