Unstereotype 101 Guide: How to speak out against stereotypes

The Unstereotype Alliance, convened by UN Women and co-founded by Unilever, is an industry-led coalition working to eradicate harmful stereotypes in advertising.

Global research, commissioned by the Alliance and conducted by Ipsos, revealed the extent of everyday stereotypes and people's responses to them.

It found that 73% of people regularly see or hear stereotyping. And yet only 30% who see or hear them happening say something or intervene.

Two universal reasons emerged for people's silence - 50% don't want to escalate the situation and 41% simply don't know what to say.

As a result of this, the Unstereotype Alliance has launched a new campaign called 'Say Nothing, Change Nothing', co-piloted by Unilever.

The campaign highlights the collective power of standing up and speaking out against stereotypes and has been spearheaded by the star of Black Panther, actor, playwright, women's rights activist and UN Goodwill Ambassador, Danai Gurira.

In a bid to help people take positive action against stereotypes, the Unstereotype Alliance worked with behavioural scientists to create the Unstereotype 101 Guide, launched as part of the campaign.

The guide is full of practical tips and conversation starters to help people safely challenge stereotypical behaviour and confidently go from a bystander to an upstander.

"It may be a tough thing for people to hear, but if you 'say nothing, you change nothing', silence is a form of complicity", says Aline Santos, Chief Brand Officer and Chief Equity, Diversity & Inclusion Officer at Unilever, and Deputy Vice Chair of the Unstereotype Alliance.

"It's why we felt it was so important for Unilever to co-pilot this campaign - to show that we all have the power to challenge stereotypes," Aline adds.

As people's personal safety is key, the Unstereotype 101 Guide asks us to consider a three-step approach - STOP, SEE and SUGGEST. Here are some key, actionable takeaways and tips.