Unity announced a new partnership with Mazda Motor Corporation to develop a next-generation in-cabin car experience that will deliver a more seamless on-road experience for drivers. The agreement is part of Mazda's research and development efforts for continuous evolution in the cockpit HMI area, and the GUI to be developed is expected to be installed in models scheduled for introduction from Phase 2 (2025-2027) onwards under Mazda's 2030 Management Policy. Unity Industry and Runtime will be used to support Mazda's human machine interface (HMI) and graphic user interface (GUI) development, including integration into in-car operating systems. Leveraging Unity for HMI/GUI development enables seamless integration of diverse digital tools used across various phases of automotive development, from design to engineering, reducing rework and enhancing operational efficiency.

By embedding applications created with and optimized through Unity into in-car devices, Mazda expects to advance high-performance capabilities that are more attractive and intuitive for its customers.