UPD Holding Corp. announced that William “Bill” Nicholson, has been named to the Company's Board of Directors to provide valuable strategic guidance to the Company's management team. Mr. Nicholson's wide-ranging experience includes serving as Appointments Secretary to President Gerald R. Ford; providing key leadership to the Amway Corporation where, as COO, he oversaw revenue growth from under $1 billion to over $6 billion; and serving on the boards of UCLA's Center on Middle Eastern Development, M.D. Anderson Cancer Center, and Grand Valley State University.

Bill also has served as an advisor to the Van Andel Institute for many years. Mr. Nicholson filled the director vacancy created by the resignation of Patrick Ogle on December 31, 2021. The Company also announced that it has named Jeff Guest as the President of United Product to lead the new beverage operations.

Mr. Guest brings over a decade of experience in top executive leadership roles in the health care and health products industries, including recreational and functional beverages and total business lifecycle participation from start-up to generating multi-million dollar revenues and profitability.