Vericity, INC. Appoints David R. Drollette as Chief Data Officer & Chief Technology Officer, Effective from September 1, 2020
September 01, 2020 at 02:13 pm EDT
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Vericity, INC. announced the hiring of David R. Drollette as Chief Data Officer & Chief Technology Officer. In his dual role effective September 1, Drollette will report to Vericity's Chief Executive Officer, James E. Hohmann. As CDO, Drollette will be responsible for executing a unified data strategy across Vericity to further leverage its considerable data capture from life insurance prospect to end customer. In addition, as CTO, he will be responsible for further deployment of the company's technology to deliver a seamless and technology enabled customer experience, and to further advance the company's Predictive Analytics and Machine Learning initiatives that surround the company's method patented life insurance offerings.
Vericity, Inc., through its subsidiaries, Fidelity Life Association (Fidelity Life) and Efinancial, LLC (Efinancial), provides life insurance protection targeted to the middle American market. The Companyâs segments include Agency, Insurance, and Corporate and other. The Agency Segment operates through Efinancial. Efinancial sells insurance products through its call center distribution platform and through its independent agents and other marketing organizations. The Insurance Segment operates through Fidelity Life. Fidelity Life engages in the principal business lines of Core Life, Non-Core Life, Closed Block, annuities and assumed life. In its Core Life and Non-Core Life business lines, Fidelity Life offers primarily term life insurance products, and to a lesser extent accidental death and final expense products. Its RAPIDecisionLife product offers coverage at the point of issue that is a blend of all-cause term life insurance for part of the coverage and accidental death insurance.
VERICITY, INC. 
