The Female Health Company announced the appointment of Shiao Zhu as Vice President of Marketing for Veru Healthcare which manages both the Pharmaceuticals and Medical Devices as well as the Consumer Health divisions of The Female Health Company. In the role of Vice President of Marketing, Shiao will leverage her considerable expertise in product commercial development and positioning in men’s and women’s health and oncology to lead the marketing efforts in support of the company’s sales goals. Shiao Zhu has extensive and deep experience in the marketing and sales of new products, branded generics, and 505(b)(2) products in the areas of men’s health, women’s health, and oncology.  Zhu started her career at Novartis Pharmaceuticals in 1989 and then joined Watson Pharmaceuticals in 1997. She continued with Watson Pharmaceuticals through its mergers to become Actavis and later Allergan until 2015. From 1997-2002, she was responsible for marketing and sales for the oral contraceptive portfolio, and from 2004-2015 was Director of Marketing New Products and was involved with numerous FDA approvals.