On February 13, 2024,VF Corporation announced that it would appoint one new board member Caroline Brown and select a second with input from Engaged Capital. The Company said that the Engaged, run by hedge fund veteran Glenn Welling, has pressed the Company to cut costs and explore strategic alternatives, including selling its non-core brands. Engaged, run by hedge fund veteran Glenn Welling, has pressed VF to cut costs and explore strategic alternatives, including selling its non core brands.

Additionally, the Company has embarked on restructuring efforts under CEO Bracken Darrell, took the position in July 2023 and previously led computer peripherals maker Logitech International and has laid off staff and cut costs.