(Corrects headline and paragraph 1 to clarify Star is initiating arbitration against, and is not suing, Zee)

BENGALURU, March 15 (Reuters) - India's Zee Entertainment Enterprises said on Friday that Walt Disney-owned Star India has started arbitration proceedings against the broadcaster for alleged non-compliance with the terms of a cricket broadcasting agreement between the companies. (Reporting by Varun Vyas in Bengaluru; Editing by Savio D'Souza)