Weis Markets Appoints Donna Banks-Ficcio as VP of Center Store Sales, Merchandising
July 20, 2017 at 06:30 am EDT
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Weis Markets has appointed Donna Banks-Ficcio as its vice president of center store sales and merchandising. In her new role, Banks-Ficcio will take care of overseeing the beer and wine, HBC/GM, frozen, dairy, and grocery departments at Weis Markets. Her oversight responsibilities include pricing, category
management, and merchandising. Prior to this appointment, Banks-Ficcio worked for Supervalu as a vice president of center store merchandising. Previously, Banks-Ficcio worked for The Great Atlantic & Pacific Tea Co (A&P) as its vice president, center store. She has also worked with Kings Super Markets.
Weis Markets, Inc. is principally engaged in the retail sale of food in Pennsylvania and surrounding states. The Companyâs retail food stores sell groceries, dairy products, frozen foods, meats, seafood, fresh produce, floral, pharmacy services, deli products, prepared foods, bakery products, beer and wine, fuel and general merchandise items, such as health and beauty care and household products. The store product selection includes national, local and private brands, including natural, gluten-free and organic varieties. It advertises its products and promotes its brand through digital and printed circulars; television ads; radio ads; e-mail blasts, and on-line via its Website, social media and mobile applications. The Loyalty program includes reward points that may be redeemed for discounts on items in store, at the Companyâs fuel stations or at one of its third-party fuel station partners. It owns and operates 197 retail food stores, many of which have online order customer service.