WellCare Health Plans, Inc. announced it is working with the National Institutes of Health to partner with Wellth Inc., a behavioral economics company, to help motivate at-risk Medicaid members in New York to adopt healthy behaviors and adhere to care plans to better manage their hypertension. Through the partnership, WellCare and Wellth aim to enroll at least 200 participants who are currently prescribed medication for hypertension. Using the Wellth smartphone app, members enrolled in the program are reminded to take their medications each day, and certain members are eligible to earn financial rewards in the form of gift cards for adopting healthy behaviors such as low-sodium diets and adhering to their daily prescription drug regimens.