Matica Enterprises Inc. and Matica subsidiary, West Island Culture Inc. introduce newest cannabis brand to the market CITOYENTM. CITOYENTM is a more accessible brand of quality cannabis to come out of Montreal's West Island, The People's Flower. All CITOYENTM flower products are craft grown, quality cannabis offerings at lower entry prices and with greater volumes in comparison to premium OuestTM products. There are currently two product families in the CITOYENTM brand. CITOYENTM Gold Star products are high THC craft products. The CITOYENTM Red Star craft products have a mid to high THC range. Both sets of products still offer the strong bag appeal found with the QuestTM brand stemming from focus on rich terpene profiles and attractive visual attributes. The CITOYENTM brand strives to provide a greater number consumers with a taste of what a high quality bud in the legal market should be.