Wey Education announced that it has appointed Doctor Sara de Freitas as Executive Director of Education on 23 January 2020. Sara joined Wey Education on 20 January 2020. Sara is an experienced higher education leader in the UK and Australia and has held various senior executive roles at Pro and Deputy Vice Chancellor level since 2012 with a focus on digital education. She was most recently Pro Vice Chancellor (Education) and Professor of Digital Education at Aston University. She is also a Governor of the University of Sunderland.