WH Smith could breakout the GBp 1849 resistance in the short term.

From a fundamental viewpoint, analysts polled by Thomson Reuters have regularly revised upward the earnings per share estimates. Consequently, profitability is improving, showing a relatively good financial health of the company.

Technically, the share has a bullish configuration on all time scales. Prices are supported by increasing moving averages as shown by the 20-period, in weekly data, and enclose the stock in a dynamic upward trend.

Given these elements, most active investors could open a buying position and aim to cross the GBp 1849 resistance for a new bullish signal in direction of 1900 GBp trendline.
A stop loss will be placed below the 20-day moving average, threshold that would invalidate the bullish strategy.