WildBrain Ltd. has promoted Josh Scherba to the role of President and Chief Executive Officer. Scherba has also been appointed to the Company's Board of Directors. Under the Company's succession plan, Scherba replaces Eric Ellenbogen who has stepped down as CEO and Vice Chair. Additionally, Jim Fielding, Chief Marketing and Brands Officer, has been appointed as Strategic Advisor to the CEO and Board of Directors. Scherba is a deeply experienced executive drawing on over 20 years in the global industry, who has been with WildBrain since its founding in 2006. He was appointed President in 2018 and has fostered a content-led approach to igniting and monetizing brands from WildBrain's deep vault of valuable IP as well as partner-owned brands. Well known in the entertainment industry as the primary face of business for WildBrain, Scherba has built strong, long-term relationships with numerous major partners, including Apple TV+, Netflix, Amazon, SEGA, YouTube, the BBC, LEGO, Mattel and many others. Most recently, Scherba was the driving force behind WildBrain's agreement to acquire House of Cool, to significantly expand the Company's capabilities for premium series, specials and features.
Fielding has deep experience leading consumer-products groups at the world's top media companies, including Disney, DreamWorks and Twentieth Century Fox. He is a former President of Disney Stores Worldwide, where he completely redefined the digital and physical experience around the globe. Fielding has held leadership roles at top retailers, including Claire's Stores Inc., where he was CEO, The Gap, Lands' End, and the J. Peterman Company. During his 30-year career, he has recruited and trained global leaders in a variety of disciplines and at all levels. Fielding will maintain oversight of the Company's franchise and marketing functions during a transition period, while working with Scherba and the Board to implement new leadership.