Wishpond Technologies Ltd. announced the integration of Brax with Facebook, a strategic enhancement in the way that businesses manage their advertising campaigns on the larger social media platform. This new integration paves the way for advertisers to harness the power of Brax's advanced ad creation tools and robust rules engine, enhancing their return on investment while streamlining their ad management processes. The key features of the integration are: Easier Ad Creation: Brax users can seamlessly create and manage their Facebook campaigns and ads directly within Brax's platform, simplifying their workflow and saving time.

Simplified Ad Spend Control: Users gain the ability to manage their Facebook ad spend directly through the Brax platform, providing greater financial oversight, control over their advertising budgets and return on ad spend. Rule-Based Campaign Actions: Users can create custom rules to automate actions at the campaign level, from pausing underperforming campaigns to adjusting bids in real-time. Users are also able to leverage Brax's scheduling features to enable 24/7 campaign optimization.

Improved Visibility on Return-on-Investment: Brax offers a centralized hub for advertisers to compare the performance of multiple ad networks including Facebook, Taboola, Outbrain, Revcontent, MGID, and Yahoo. The customers are now able to make more informed data-driven decisions on which advertising networks are delivering the best ROI. This newest integration is expected to be an important milestone in Wishpond's mission to serve its existing customers, many of whom are already actively advertising on Facebook.