XXL ASA has appointed Mr. Ulf Bjerknes as Group COO in XXL. He will start in his new position as of February 1, 2018, and be a part of the management team in XXL ASA. Ulf Bjerknes was the CEO in the famous Norwegian brand Swix from January 2008 till June 2017, building the brand to be one of the strongest in the ski industry worldwide. During his appointment the company experienced solid growth in both revenue and profits, also increasing the brand portfolio to include Ulvang, Lundhags, Toko, Helsport and Hard Rocx. Prior to his role in Swix he served as the CEO in Rottefella from 2003-2008, another world leading Norwegian ski equipment producer.