Yappn Corp. has launched the global Ecommerce technology and services platform Windrose Tech. Windrose enables clients to increase market penetration and sell through with game changing real-time multilingual Ecommerce services in 67 languages through company's proprietary technology and with its partner VerbalizeIt, increasing language opportunities to up to 150 languages, effectively reducing the localization costs generally associated with multilingual and regional Ecommerce programs. Windorose offers its services through Ecommerce store systems and directly to clients through professional services and /or a percentage of the upside multilingual sales, minimizing start up and running costs.

Windrose is already working with leading brands to enable their multilingual Ecommerce programs. Windrose is a cloud based service platform, hosted on the Microsoft Azure network. Windrose facilitates seamless integration of content into multiple languages in real-time, on the fly through proprietary lexicon technologies, algorithms, robust APIs and patent pending supported language services. Windrose's proprietary technology and services enable clients to create natural language and specific customized terminology for language translation of the Ecommerce offerings, banners, in-stream ads, as well as social and marketing activities with Instagram, Twitter, Facebook, Pinterest and other networks along with full service customer support.

Customer support services are also enabled allowing seamless conversations with customers, regardless of the language of the service representative or the users. E-tailers and other Ecommerce vendors can now offer their clients, both domestically and internationally, the ability to have a native experience throughout the value chain, overcoming the language barrier and potentially increasing sell through rates while potentially reducing shopping cart abandonment and subsequently, the loss of sales due to language issues. Windrose's technology solution connects directly into an Ecommerce Software database from an electronic store provider or a client's custom built store in order to present the shopping experience in multiple languages from beginning to end, thereby potentially decreasing shopping cart abandonment due to issues of customers understanding the checkout process.