YouGov plc Steve Hatch will join the Company as Chief Executive Officer, succeeding Stephan Shakespeare, who will assume the role of Non-Executive Chair. In line with the previously disclosed Board succession plan, Roger Parry will step down from the role of Non-Executive Chair after a 16-year tenure and will leave the Company. Rosemary Leith will step down as Senior Independent Director after a near nine-year tenure.

Nick Prettejohn will assume the role of Senior Independent Director, as part of the previously disclosed Board succession plan. Additionally, Nick will join the Board's Audit & Risk Committee as a member. Rosemary will continue to hold the role of Chair of the Board's Remuneration Committee until April 2024 when she expects to step down from the Board.

Furthermore, YouGov announces the following changes to roles in the senior leadership team, also effective 1 August 2023: Sundip Chahal's role will change from Chief Operating Officer to Chief Business Officer with a remit for leading integration and growth strategies at YouGov. Initially, Sundip will be focussed on the planned integration of GfK's Consumer Panel Business following YouGov's intended transformative acquisition of thebusiness as announced on 6 July 2023. Additionally, Sundip will work closely with Steve Hatch during the leadership transition period to ensure the success of YouGov's organic growth strategy.

Sundip will remain on the YouGov Board as an Executive Director in this new role. Lynda Vivian will be promoted to the non-Board role of Chief Operating Officer with a focus on the delivery of YouGov's Platform model in line with the Company's strategic growth plan, while continuing her work ensuring operational excellence across the business. Lynda has held several senior leadership roles during her 15 years at YouGov and has over 20 years' experience of working within the data analytics sector.