YPB Group Limited Promotes Martin Ross from Group Commercial Director to Chief Operating Officer

YPB Group Limited develops and sells technologies that trigger engagement between brands and their consumers. The Company’s technology leverages existing brand resources to enable consented consumer data, while also offering brand protection. It sells a suite of physical, digital, and artificial intelligence (AI)-based authentication technologies with a range of applications. Its solutions authenticate a range of items, such as fast-moving consumer goods (FMCG) products, official identification documents, pharmaceuticals, nutraceuticals, dairy products, tax stamps, transactions and even people. Its technologies utilize Bluetooth and/or smartphones to capture and analyze invaluable authentication data in its Connect global platform, providing real-time, first party, and worldwide market intelligence data. This actionable data enables brands to establish digital and direct marketing channels with their customers. The Company also manufactures and sells covert forensic products.