Zebra Technologies Corporation announced that Rob Armstrong has been named Chief Marketing Officer. Armstrong steps into the role as Jeff Schmitz, who most recently served as Chief Human Resources and Marketing Officer, becomes Zebra's Chief People Officer. Armstrong joined Zebra in 2014 when the companyacquired Motorola Solutions' Enterprise Business.

Since that time, he held various leadership roles in marketing, most recently serving as Senior Vice President of Integrated Marketing & Channels. In this role, he was responsible for leading Zebra's marketing strategy and execution across the company's fullproduct and solution portfolio. He also led channel and digital marketing, media relations, brand strategy, channel development, pricing and analytics.

As CMO, Armstrong will lead a talented global marketing team to continue to drive preference and evolve the Zebra brand in over 100 countries in collaboration with more than 10,000 partners in the company's growing channel ecosystem. He received his Bachelor of Science degree in Electrical Engineering from the University of Notre Dame and currently serves as a board member for Bernie's Book Bank and FIRST Illinois Robotics.