Zurvita Holdings, Inc. announced that global business strategist, Gordon Hester, has joined the company as Chief Innovation Officer to help evolve the business and will be the key to leading Zurvita’s strategic direction. After building one of the large network marketing distributorships in history as CEO, Hester comes to Zurvita with over 30 years in the direct selling industry. His uncanny experience in leading over $10 billion in sales and 100,000 active reps, executing business in over 30 countries and earning commissions in excess of $100 million will be key to push Zurvita into the future of direct selling. As Chief Innovation Officer, Hester plans to modernize the company to improve retention and increase acquisition by focusing on relationship building and engagement. Technology will play a big role in the modernization plans for Zurvita with the unveil of a new e-commerce website, back office experience and lead generation programs that will enhance Customer overall experience and simplify shopping.