Zurvita Holdings, Inc. Announces New Chief Innovation Officer, Gordon Hester
January 31, 2020 at 01:00 pm EST
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Zurvita Holdings, Inc. announced that global business strategist, Gordon Hester, has joined the company as Chief Innovation Officer to help evolve the business and will be the key to leading Zurvita’s strategic direction. After building one of the large network marketing distributorships in history as CEO, Hester comes to Zurvita with over 30 years in the direct selling industry. His uncanny experience in leading over $10 billion in sales and 100,000 active reps, executing business in over 30 countries and earning commissions in excess of $100 million will be key to push Zurvita into the future of direct selling. As Chief Innovation Officer, Hester plans to modernize the company to improve retention and increase acquisition by focusing on relationship building and engagement. Technology will play a big role in the modernization plans for Zurvita with the unveil of a new e-commerce website, back office experience and lead generation programs that will enhance Customer overall experience and simplify shopping.
Zurvita Holdings, Inc. is a direct sales company, which is focused on health and wellness. The Companyâs product category includes nutrition and supplements, healthy weight, performance, and fitness, specials, merchandise, and apparel store. Nutrition and supplements products include Zeal, Zeal+, Zeal Single Serve Combo Pak, Zurvita Protein, and Zurvita Supplements. Healthy weight products include Zeal for Life Transformation System and Zeal+ Transformation. Performance and fitness products include Zurvita Performance Collection, Zurvita Performance FUE1, Zurvita Performance H2O, and Zurvita Performance R3PAIR. Merchandise consists of Shaker Bottle. Zeal is a nutritional drink mix with approximately 55 whole food nutrients designed to enhance health. Zeal+ is a powdered drink mix made up of 55 plus plant-based ingredients, vitamins and minerals.