R. R. Donnelley & Sons Company (NASDAQ:RRD) announced today
the installation of its proprietary ProteusJet® 1200 dpi color variable
digital unit inline with an offset web press for direct response
applications. ProteusJet, developed and built by RR Donnelley, offers
fully variable color across the complete width of the offset web for
superb inline personalization of high color pieces.
?This new line represents a significant breakthrough,? said Tom Quinlan,
RR Donnelley's Chief Executive Officer. ?The unique ProteusJet variable
digital printing units are already at work helping customers with
applications ranging from on-demand book production to TransPromo
statements. Now we are bringing its superb capabilities to direct
The unit will be fully operational in August of this year and will
complement RR Donnelley's comprehensive Response Marketing Services
direct mail offering that features end-to-end direct mail capabilities.
The print line can run in three modes: offset only, offset plus digital
full color, and digital full color only.
According to Mary Lee Schneider, the company's Chief Technology Officer,
?ProteusJet offers a compelling mix of speed, quality and flexibility
that will be exceptionally attractive to direct mailers. Direct
marketers have been at the forefront of using personalization to produce
proven results. We believe that designers will be delighted with this
new line's ability to introduce four color imaging anywhere on the page
and to do it inline with a conventional four-color process press. This
opens a world of new creative possibilities, all with the affordability
that makes tests and rollouts attractive.?
?We continue to reshape the landscape of printed communications,? added
Quinlan. ?Our development pipeline continues to respond to customers'
needs with fresh solutions to their most important challenges.?
About RR Donnelley
RR Donnelley (NASDAQ:RRD) is a global provider of integrated
communications. Founded more than 145 years ago, the company works
collaboratively with more than 60,000 customers worldwide to develop
custom communications solutions that reduce costs, enhance ROI and
ensure compliance. Drawing on a range of proprietary and commercially
available digital and conventional technologies deployed across four
continents, the company employs a suite of leading Internet based
capabilities and other resources to provide premedia, printing,
logistics and business process outsourcing products and services to
leading clients in virtually every private and public sector.
For more information, and for RR Donnelley's Corporate Social
Responsibility Report, visit the company's web site at www.rrdonnelley.com.
Use of Forward-Looking Statements
This news release may contain "forward-looking statements" as defined in
the U.S. Private Securities Litigation Reform Act of 1995. Readers are
cautioned not to place undue reliance on these forward-looking
statements and any such forward-looking statements are qualified in
their entirety by reference to the following cautionary statements. All
forward-looking statements speak only as of the date of this news
release and are based on current expectations and involve a number of
assumptions, risks and uncertainties that could cause the actual results
to differ materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements contained in
RR Donnelley's filings with the SEC. RR Donnelley disclaims any
obligation to update or revise any forward-looking statements.
R. R. Donnelley & Sons Company
Fitzgerald, Executive Vice President Communications:
Dave Gardella, Vice President Investor Relations: