R.R. Donnelley & Sons Company (RRD) announced that Albertsons Companies selected RRD to transform its promotional marketing ecosystem and grocery merchandising, expanding on the companies? existing partnership. To drive continued customer loyalty, Albertsons Cos.

is reaching its audience beyond transactions through localized and omnichannel marketing efforts supported by RRD. Leveraging a number of proprietary retail marketing technologies, RRD will enhance the velocity and execution of personalized promotions at scale to increase return on promotion and engaging Albertsons Cos. customers with high-quality content.

RRD?s global footprint enables effective localized solutions at a greater scale, aligning with Albertsons Cos. brands nationwide to help execute the mission of being locally great and nationally strong. By integrating multiple business platforms, RRD brings innovation through an end-to-end offering that aligns with all facets of the creative and content journey ?

ranging from photo and video creation to production, print and delivery. Layering in technology, processes, and automation, RRD creates circular pages, retail signage, as well as promotional, email, and social media content to empower localized and omnichannel marketing efforts.