Last week we talked all about immersive, non-disruptive advertising, the rise of sponsored content and the impact these approaches are making on future brand-consumer relationships. This week's blog focuses on continuing the conversation. Let's tackle a marketing approach that's got everyone buzzing lately - Influencer Marketing. We're talking about paid promotional posts via social sites like Instagram that can cost a brand $$$per post but reach thousands of viewers with similar interests. Keep on reading to learn everything you need to know about influencer marketing, and some.

What is Influencer Marketing?

When a brand reaches out to online leaders to try to tap into their audience via paid social posts and blogs. Essentially, paying high-profile accounts to influence their audience and get your brand name out there. The goal is to inspire an audience, not sell to them.

We are seeing brands within the beauty and fashion industries that rely heavily on influencer marketing, paying a-list celebrities and bloggers thousands and thousands of dollars for a single Instagram post.

Something to keep in mind:

Strategy and audience segmentation is key - know who you want to target before you begin looking for an influencer. Know your audience and they will uncover the right influencer for your brand.

With all this hype, does it even work? Long story short - Yes! Your audience does not shop blind. Based on a 2014 infographic byMineWhat.com,more than 81% of shoppers research online before buying a product. Influencer Marketing works because your target market's decision to buy is heavily dependant on the promotion and review of others.

So, how much will travelling down this road cost your brand? According to a recent post in Mashable,'Influencers can earn anywhere from below €100 ($110) to 100 times this amount (€10,000, $11,006) for content they create in collaboration with a brand.'And, if you are looking to get a Kardashian on board - we're looking at around half a million dollars.

Anyone have any spare change lying around?

advertising, AdWords, Automation, Blog, Brand, Buzzfeed, Consumer Products, Contest, diversity, Donations, Email Marketing, eMarketer, eq works, ethnicity, Geo-Location, immersive advertising, influencer marketing, instagram, men, netflix, programmatic, programmatic advertising, Programmatic Buying, Real-time, SEM, SEO, Targeting, the new york times, twitter, workplace

EQ Inc. published this content on 20 October 2016 and is solely responsible for the information contained herein.
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