EQ Inc. announced a multi-year engagement with one of Canada's leading publishers. This engagement will utilize EQ's proprietary data assets and its AI driven media platform to provide marketers and advertisers with best-in-class data, audience creation, media and measurement tools that drive results. EQ was chosen ahead of multiple other firms because of its abundance of first party data, its data science approach to media and its ability to implement and service solutions that are understood, effective and actionable.

By combining client first party data with EQ's proprietary data collection and AI driven solutions, the companies will provide analysts, marketers, and advertisers with some of the most powerful analytics, targeting and measurement tools available. EQ has been building its proprietary data platform for close to a decade its ability to combine different data sets and utilize AI to uncover actionable insights continues to drive industry leading results.