EQ Inc. announced that it has received a significant increase to their contract with one of the larger Financial Institutions in Canada. This extension will see EQ continue to deliver data services and media activation that has driven high impact customer acquisition for the bank. The contract expansion, valued at over $400,000 and to be delivered in the remainder of 2022, comes as a result of EQ performing well above the established benchmarks and expectations.

In the first phase of the program, EQ was able to provide greater detailed analytics, create valuable audience segments and develop compelling new strategies for various lines of business which resulted in the significant successes to date. As a key supplier of this geospatial data, EQ has leveraged its proprietary LOCUS and Atom platforms to build targeted and strategic audience segments for this program. The client engaged EQ because of its track record and proven ability to access and model data surrounding extremely valuable customer sets.

With the insights from EQ, the client has been able to create marketing acquisition campaigns specific to these target audiences and assist in developing metrics for customer lifetime value for future programs. The success of this contract validates the innovative work that EQ is doing in the Financial Services space, and its proven ability to scale. EQ will continue to roll out these types of initiatives to additional customers and look to expand beyond the initial piloting phase. Demand for this type of granularity into key customer segments is ever increasing and EQ will continue to evolve and enrich its intelligence to ensure that it continues to deliver superior results to a new and growing customer base.