Forbidden integrates with Windows Azure Media Services to show cloud editing and publishing workflows at IBC2013 9th Sep, 2013

Forbidden Technologies plc (AIM: FBT), the AIM-quoted owner and developer of the market leading FORscene cloud video platform, is pleased to announce that it is integrating with Windows Azure Media Services to promote cloud video workflows at the 2013 International Broadcasting Convention (IBC) in Amsterdam, The Netherlands from 13-17 September 2013.

Windows Azure Media Services is an open and flexible cloud platform that enables customers to quickly build, deploy and manage applications across a global network of Microsoft-managed datacentres. It is an extensible, multi-tenant Media Services platform on Windows Azure, offering the best of the Microsoft media platform components combined with integrated partner offerings, which allows customers to build end-to-end media solutions on top.

Forbidden's well respected FORscene will be shown working with Windows Azure Media Services to allow remote, browser-based editing of footage. Remote edits will be conformed against live, hi-res footage for web and mobile distribution. This near-time clipping of live footage for global video on-demand delivery will be of particular interest to sport rights holders and news organisations looking for frame accurate, high quality editing tools.

The solution will be displayed at IBC2013 on the Forbidden stand, number 7.J15D.

Stephen Streater, CEO, Forbidden Technologies, said:

"Microsoft has firmly established Windows Azure Media Services with broadcasters and sports rights holders. FORscene with Windows Azure creates a powerful combination. Clients in the sports and news markets will have access to a set of integrated editing and publishing tools allowing them to reach the widest possible audience, quickly and cost effectively."

Sudheer Sirivara, Partner Director of Program Management, Windows Azure Media Services, at Microsoft Corp., said:

"Windows Azure Media Services is a highly scalable and reliable platform of ready-to-use services that enables our customers to work with a variety of leading technology providers. FORscene's use by sports broadcasters in 2012 to enhance their coverage of the major sporting events of the summer was a key proof point. We are pleased to be working with Forbidden to offer customers the benefits, cost advantages, and flexibility of cloud-based editing and publishing workflows with FORscene and Windows Azure Media Services."

-Ends-

About Forbidden Technologies

Forbidden Technologies plc (AIM: FBT, www.forbidden.co.uk) floated in February 2000.

The Company develops and delivers cloud-based solutions for collaborative video post-production. Its flagship product, FORscene, is one of the world's most advanced cloud-based video post-production platforms. Launched at IBC in 2004, FORscene has been used to log, edit, review, and publish more than 3 million hours of professional video content. Forbidden partners with high-profile media and technology organisations including Atos, BIM, deltatre, EVS, and Key Code Media.

For more information, please visit www.forbidden.co.uk or contact:

Forbidden Technologies plc
Stephen Streater, CEO
Tel: +44 (0)20 8879 7245

Cenkos Securities plc, Nominated Adviser and Broker
Adrian Hargrave, Corporate Finance
Alex Aylen, Sales
Tel: +44 (0)20 7397 8900

Bishopsgate Communications
Nick Rome / Sam Allen
Tel: +44 (0)20 7562 3350
forbidden@bishopsgatecommunications.com



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