Blackbird plc announced the general release of elevate.io, its new creator SaaS product, according to its previously announced timeframe. elevate.io, the Company's new SaaS video content creation and editing platform is built using the Company's core patented Blackbird technology. The platform aims to address key pain points facing creators, including: complexity of tools; cumbersome collaboration with other users; and limited extensibility.

The platform will evolve iteratively with fast development turnaround cycles to add functionality and features. To gain user adoption, elevate.io has initially been released as a free product and will move to a freemium model over time. elevate.io's disruptive features include real time multiplayer collaboration in a browser.

It is designed to solve existing content creation problems. The platform's vision includes plug in architecture enabling elevate.io to be a hub for many 3rd party capabilities, including analytical and generative Artificial Intelligence. Extending elevate.io's functionality will provide additional revenue streams and futureproof the platform, enabling elevate.io to keep pace with innovative technologies through seamless integration. elevate.io has been built natively in the public cloud, through partnerships with AWS and other cloud service providers.

With this extensive global cloud infrastructure integrated into its operations, elevate.io will be scalable globally and at speed. For elevate.io's users, this means consistent high performance and high availability, regardless of location. elevate.io addresses the wider Creator Economy which, as of April 2023, was valued at approximately $250 billion and is set to double in size by 2027.

The tools and services segment of the market which applies directly to elevate.io is valued at approximately $20 billion and is estimated to grow to be worth $180 billion by 2032, a CAGR of 25.7%. With existing marquee clients in the high-end media & entertainment sector, the Company is well positioned to credibly launch into the creator market.