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Ford Fiesta UK and Germany's No.1 Small Car in November; Total Ford Vehicle Sales Up 4.0 Percent

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Euro 20*

108,100

7.5%

Versus

4.0%

-0.1 ppt

November 2016

NOVEMBER 2017 SALES

Passenger Vehicle

Passenger Vehicle

Commercial Vehicle

Commercial Vehicle

Total Vehicle Sales Market Share

Sales

Market Share

Sales

Market Share

78,200

6.4%

29,900

13.5%

2.9%

-0.2 ppt

7.1%

0.4 ppt

Total Vehicle

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HIGHLIGHTS

"Sales of our top-selling car - the Ford Fiesta - continue to grow as the production ramp up of the new model reaches its full potential. With the arrival of the Fiesta ST and Active variants next year, we expect Fiesta sales to continue to climb. Kuga also is enjoying a phenomenal year, with more customers than ever before opting to buy our great medium-sized SUV.

Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe

  • Ford sold 108,100 vehicles in November in its traditional Euro 20 markets*, up 4.0 percent compared with November 2016. Year to date sales of 1,261,000 were 1.1 percent up on last year

  • Ford sold 78,200 passenger cars in November, up 2.9 percent in the Euro 20 mainly due to Fiesta changeover

  • New Fiesta production ramp-up continues to grow with 20,100 new Fiestas sold in Ford's traditional Euro 20 markets in November. Fiesta was the UK's best-selling car overall and top- selling small car, and Germany's No.1 small car in November

  • Sports Utility Vehicle (SUV) sales up 32.6 percent to 17,200 in November driven by strong demand for EcoSport and Kuga and Edge. SUV sales in the traditional Euro 20 markets up 24.2 percent for the first eleven months of 2017

  • Commercial vehicle (CV) market share was 13.6 percent in the Euro 20 for YTD November, making Ford the No. 1 CV brand in Europe; Ford CV sales up 7.1 percent in November at 29,900

  • 76 percent of Ford passenger vehicle sales were to retail and fleet customers in Ford's top five traditional European markets in November, and 73 percent year to date. Ford sales in these higher value sales channels were 5.2 percentage points and 4.7 percentage points better than industry November and year to date respectively

  • High-series vehicles - including Titanium, Vignale, ST-Line, ST and RS - made up 66 percent of passenger car sales in the Euro 20 in November, up 7.1 percent; year to date high series sales up 4.3 percent to 65 percent

    * Ford of Europe reports sales for its 20 European traditional markets where it is represented through National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland

Ford of Europe November Sales 2017

NOVEMBER 2017 SALES

November 2017 Sales Volume (registrations)

Euro 20 1

November '17

YTDNovember '17

Indus tr y

1,439,200 up 71,600 / 5.2 % vs. Nov.'16

16,335,700 up 600,000 / 3.8 % vs. YTD '16

Ford

108,100 up 4,200 / 4.0 % vs. Nov.'16

1,261,000 up 13,200 / 1.1 % vs. YTD '16

Euro 22 2

Indus tr y

1,694,100 up 66,700 / 4.1 % vs. Nov.'16

18,632,900 up 729,600 / 4.1 % vs. YTD '16

Ford

126,400 up 5,400 / 4.4 % vs. Nov.'16

1,404,300 up 19,700 / 1.4 % vs. YTD '16

Total Euro 50 3

Indus tr y

1,742,500 up 70,600 / 4.2 % vs. Nov.'16

19,184,900 up 793,200 / 4.3 % vs. YTD '16

Ford

129,500 up 5,000 / 4.0 % vs. Nov.'16

1,438,700 up 24,900 / 1.8 % vs. YTD '16

1 The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norw ay, Poland, Portugal, Spain, Romania, Sw eden and Sw itzerland.

  • 2 The Euro 22 markets are: Euro 20 plus Russia and Turkey.

  • 3 Total Euro 50 composed of EURO 22 registrations and EDM 28 retail sales, as total EDM 28 registrations figures are not available. Industry retail sales data not available. EDM 28 or European Direct Markets are: Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan

    Nov 2017 Market Share *

    November '17

    YTDNovember '17

    Euro 20

    7.5% dow n 0.1 ppts vs. Nov.'16

    7.7% dow n 0.2 ppts vs. YTD '16

    Total Euro 22

    7.5% up 0.1 ppts vs. Nov.'16

    7.5% dow n 0.2 ppts vs. YTD '16

    Total Euro 50

    7.4% flat 0.0 ppts vs. Nov.'16

    7.5% dow n 0.2 ppts vs. YTD '16

    * Ford share calculated w ith preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor adjustments in some markets as official sources publish their final industry data.

    ** Nov 2017 Retail Market Share

    November '17

    YTDNovember '17

    Key European markets

    7.1%

    7.5%

    dow n 0.5 ppts vs YAGO

    dow n 0.3 ppts vs YAGO

    ** The Key European markets are: Britain, Germany, France, Italy and Spain. Ford volume and Industry in these markets represent 75 to 80% of the Europe 20 volume.

    CONTACT

    John Gardiner

Ford of Europe +49 221 9019985jgardin2@ford.com

2

Ford of Europe November Sales 2017

NOVEMBER 2017 SALES

Ford Top 5 Markets ranked by Nov volume (registrations)

Market

November '17

Volumeo/(u) '16

Shareo/(u) '16

1. Britain

26,900

(3,400)

13.9 %

0.0 ppts

2. Germany

26,400

3,100

7.9 %

0.4

3. Turkey

13,300

100

12.9 %

2.2

4. Italy

13,000

800

7.3 %

0.1

5. France

9,400

1,200

4.2 %

0.2

Market

YTDNovember '17

V olumeo/(u) '16

Shareo/(u) '16

1. Britain

382,200

(23,800)

13.8 % (0.1) ppts

2. Germany

268,800

7,400

7.6 %

0.0

3. Italy

145,200

10,200

7.2 %

0.0

4. France

104,000

8,500

4.4 %

0.1

5. Turkey

98,600

100

11.8 %

0.3

Top 5 Markets ranked by Ford's share in Nov

Market

November '17

Shareo/(u) '16

V olumeo/(u) '16

1. Britain

13.9 %

0.0 ppts

26,900

(3,400)

2. Ireland

13.8 %

(1.0)

200

-

3. Turkey

12.9 %

2.2

13,300

100

4. Hungary

11.0 %

0.2

1,700

300

5. Finland

9.1 %

0.1

1,000

100

Market

YTDNovember '17

Shareo/(u) '16

V olumeo/(u) '16

1. Britain

13.8 % (0.1) ppts

382,200

(23,800)

2. Turkey

11.8 %

0.3

98,600

100

3. Ireland

11.3 %

(1.2)

17,900

(4,200)

4. Hungary

11.3 %

(0.9)

14,600

1,000

5. Romania

8.9 %

1.1

11,000

2,700

Nov Sales by vehicle line (Euro 20)

Model

November '17

o/(u) November '16

YTDNovember '17

o/(u) YTD November '16

KA

(100)

100

(21,000)

KA+

3,400

400

46,900

38,900

Fie s ta

21,100

(1,700)

236,500

(38,100)

B- M AX

2,100

(500)

41,900

4,500

Ecosport

3,800

(400)

59,900

6,500

Focus

17,100

1,800

195,800

1,800

C-M AX

5,600

(400)

62,500

(12,600)

Kuga

12,500

5,200

139,400

28,000

Mondeo

4,000

(1,200)

52,400

(14,000)

S-M AX

2,600

(500)

29,100

(8,600)

Galaxy

1,400

(100)

17,200

(1,800)

M us tang

1,100

300

12,300

(2,100)

Edge

900

(600)

15,000

7,300

Tourneo Courier

1,500

200

14,600

1,400

Tourneo Connect

1,100

(200)

14,000

(600)

Tourneo Custom

1,100

400

12,200

4,800

Transit Courier

2,000

200

17,800

2,600

Transit Connect

5,500

1,000

51,700

4,900

Transit Custom

9,700

-

112,100

3,800

Tr ans it

7,100

200

82,500

5,000

Range r

4,200

500

40,200

5,000

Other ****

500

(300)

7,000

(2,700)

Total Sales

108,100

4,200

1,261,000

13,200

**** Figures largely include vehicles such as Car Derived Vans and imports.

3

Ford of Europe November Sales 2017

Ford Motor Company published this content on 13 December 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 13 December 2017 14:13:04 UTC.

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