Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.



Global Brands Group Holding Limited

(Incorporated in Bermuda with limited liability)

(Stock Code: 787) ELECTION OF LANGUAGE AND MEANS OF RECEIPT OF CORPORATE COMMUNICATIONS

In accordance with Rules 2.07A and 2.07B of the Listing Rules and the Bye-laws, the Company is making arrangements to ascertain the preferences of its Shareholders with respect to the choice of language and means of receipt of its future Corporate Communications.

INTRODUCTION

As permitted under all applicable laws and regulations and its constitutional documents, the Company will provide Shareholders with a choice of receiving future Corporate Communications either (i) in printed form, in either the English version only, the Chinese version only, or both the English and Chinese versions; or (ii) by electronic means through the Company's website at www.globalbrandsgroup.com.
For the purpose of environmental protection and cost saving, the Company recommends the Shareholders to select the Website Version (as defined below) of the Company's future Corporate Communications. However, Shareholders shall have the right at any time by reasonable notice in writing or by email (globalbrands-ecom@hk.tricorglobal.com) to the Branch Share Registrar to change their choice of preferred language and/or means of receipt of the Corporate Communications.
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PROPOSED ARRANGEMENTS

In accordance with Rules 2.07A and 2.07B of the Listing Rules and the Bye- laws, the following arrangements will be made by the Company:
1. On 11 September 2014, the Company will send a letter (the "First Letter") together with a pre-paid reply form (the "Reply Form") (applicable for posting in Hong Kong only), in both English and Chinese, to its Shareholders to enable them to select whether to receive future Corporate Communications either:
a. to receive the printed English version of all future Corporate
Communications only; or
b. to receive the printed Chinese version of all future Corporate
Communications only; or
c. to receive both the printed English and Chinese versions of all future Corporate Communications; or

d. to read all future Corporate Communications published on the Company's website at www.globalbrandsgroup.com (the "Website Version") in place of receiving printed copies, and to receive a printed or an email notification notifying you of the publication of each relevant Corporate Communication on the Company's website.

If the Reply Form is returned by post from outside Hong Kong, the
Shareholders must affix the appropriate postage.
If the Company does not receive the duly completed and signed Reply Form from the Shareholders within one month for the date of this announcement, such Shareholders will be deemed to have consented to receiving the Website Version of all future Corporate Communications in lieu of the printed form and a notification of publication of the Corporate Communications on the Company's website will be sent to such Shareholders by post or by email.
2. For Shareholders who choose to receive the Corporate Communications in printed form, the Company will send the selected language version(s) of the Corporate Communications to such Shareholders according to the selection made unless and until they notify the Company in writing or by email (globalbrands-ecom@hk.tricorglobal.com) that they wish to receive the Corporate Communications in the other or both language(s), or the Website Version through the Company's website.
3. As and when each of the printed Corporate Communications is sent out by the Company in accordance with the arrangements described in paragraph 2 above, a letter (the "Second Letter") together with a pre-
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paid change request form (the "Change Request Form") (applicable for posting in Hong Kong only), prepared in both English and Chinese, will be attached to or printed in the relevant Corporate Communications, specifying that the Corporate Communications prepared in the other language will be available upon request by completing the Change Request Form and returning it to the Branch Share Registrar. If the Change Request Form is returned by post from outside Hong Kong, Shareholders must affix the appropriate postage. Shareholders are also entitled at any time by reasonable notice in writing or by email (globalbrands-ecom@hk.tricorglobal.com) to the Branch Share Registrar to change their choice of the language and/or means of receipt of Corporate Communications. With respect to Shareholders who have chosen (or are deemed to have consented) to receive all Corporate Communications using electronic means, the Second Letter together with the Change Request Form will be sent to such Shareholders by post as and when any Corporate Communication is published on the websites of the Company and the Stock Exchange.
4. If, for any reason, the Shareholders have difficulty in receiving or gaining access to the Website Version of the Corporate Communications, or wish to receive a printed version, the Company will promptly upon request send to such Shareholders a printed version free of charge.

5. All Corporate Communications in both English and Chinese, and in accessible format, will be available on the Company's website at www.globalbrandsgroup.com and the Stock Exchange's website at www.hkexnews.hk.

6. The Company is providing a hotline service (Tel: (852) 2980 1333) during business hours (9:00 a.m. to 5:00 p.m., Monday to Friday, excluding public holidays) to enable Shareholders to make enquiries of the Company's proposed arrangements described above.
7. The First Letter and the Second Letter will mention that both languages of Corporate Communications will be available on the websites of the Company and the Stock Exchange and that the hotline enquiry service has been provided.

DEFINITIONS

In this announcement, the following expressions have the meanings set out below unless the context requires otherwise:
"Board" the board of directors of the Company
"Branch Share
Registrar"
the Company's Hong Kong branch share registrar and transfer office, Tricor Investor Services Limited at Level 22, Hopewell Centre, 183 Queen's Road East, Wan Chai, Hong Kong
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"Bye-laws" the bye-laws of the Company, as amended from time to time
"Company" Global Brands Group Holding Limited, incorporated in Bermuda with limited liability, the shares of which are listed on the Main Board of the Stock Exchange
"Corporate
Communication(s)"
any document(s) issued or to be issued by the Company for the information or action of the Shareholders as defined in Rule 1.01 of the Listing Rules, including but not limited to (a) the directors' report, its annual accounts together with a copy of the auditors' report and, where applicable, its summary financial report; (b) the interim report and, where applicable, summary interim report; (c) a notice of meeting; (d) a listing document; (e) a circular; and (f) a proxy form
"Hong Kong" H o n g K o n g S p e c i a l Administrative Region of the
People's Republic of China
"Listing Rules" the Rules Governing the Listing of Securities on the
Stock Exchange, as amended from time to time
"Shareholder(s)" registered holder(s) of share(s) in the issued share capital of the Company
"Stock Exchange" The Stock Exchange of Hong Kong Limited
By Order of the Board

Global Brands Group Holding Limited CHEUNG Kwong Chi

Company Secretary

Hong Kong, 10 September 2014
Websites: www.globalbrandsgroup.com www.irasia.com/listco/hk/gbg

As of the date of this announcement, the Board comprises one Non-executive Director, namely William Fung Kwok Lun (Chairman), two Executive Directors, namely Bruce Philip Rockowitz (Chief Executive Officer & Vice Chairman) and Dow Peter Famulak (President) and five Independent Non-executive Directors, namely Paul Edward Selway-Swift, Stephen Harry Long, Hau Leung Lee, Allan Zeman and Audrey Wang Lo.

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