Creative Artists Agency, LLC acquired 72.7% in CAA-GBG Global Brand Management Group from Global Brands Group Holding Limited (SEHK:787) on March 6, 2022. CAA-GBG was formed in 2016 in a joint venture between CAA and Global Brands Group, with CAA owning 27.3 percent of the JV, and Global Brands owning the remainder.

CAA-GBG will immediately be integrated into the day-to-day operations of the agency and will be renamed CAA Brand Management. CAA-GBG are co led by Perry Wolfman and Noah Gelbart. CAA Brand Management's more than 160 employees will continue to build and execute brand extension programs for many of the world's most iconic brands.?Wachtell, Lipton, Rosen & Katz, Macfarlanes and White & Case served as legal advisors to CAA.

Creative Artists Agency, LLC completed the acquisition of 72.7% in CAA-GBG Global Brand Management Group from Global Brands Group Holding Limited (SEHK:787) on March 6, 2022.