LONDON, UK / ACCESSWIRE / June 12, 2017 / Pro-Trader Daily takes a closer look at Lamar Advertising Co. (NASDAQ: LAMR) as the Company's stock will begin trading ex-dividend on June 13, 2017. In order to capture the dividend payout, investors must purchase the stock one day prior to the ex-dividend date that is latest by June 12, 2017. This would make the individual a shareholder on the respective Company's record, and would thereby entitle the investor to be paid a dividend on the payable date. Are you looking for research on dividend stocks, if so register with us now for your free membership at:

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Dividend Declared

On May 25, 2017, Lamar announced that its board of directors has declared a quarterly cash dividend of $0.83 per share payable on June 30, 2017, to stockholders of record of Lamar's Class A common stock and Class B common stock on June 15, 2017. The Company is expecting that aggregate quarterly distributions to stockholders in 2017, including the dividend payable on June 30, 2017, and the $0.83 per share dividend previously paid on March 31, 2017, will total $3.32 per common share.

Lamar's indicated dividend represents a yield of 4.70%, higher compared to the average dividend yield of 1.93% for the Services sector. Lamar last increased its dividend in February 2017 when the Company's Board of Directors raised the quarterly cash dividend on the Company's common stock by 9% to $0.83 per share from the prior dividend of $0.760 per share.

Dividend Insights

Lamar has a dividend payout ratio of 68.7% meaning the Company distributes $0.69 for every $1.00 earned, demonstrating that the dividend is sufficiently covered by earnings. REITs are structured to distribute 90% of their earnings to shareholders through dividends and as a results REITs generally have very high yields and payout ratios since they are required to pay such a large percentage of their profits in the form of dividends.

According to analysts' estimate, Lamar is forecasted to report earnings of $3.40 per share in the coming year which means the Company should be able to cover its annualized dividend of $3.32. Since the annualized dividend is very near to the Company's EPS projections, shareholders should be watchful with the Company's ability to continue paying dividend in the long-term at the current rate.

About the Company

Founded in 1902, Lamar is one of the largest outdoor advertising companies in North America, with more than 330,000 displays across the United States, Canada, and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo, and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar offers its customers the largest network of digital billboards in the United States with over 2,600 displays.

Recent Development for Lamar

On June 06, 2017, Lamar and Paramount Pictures, a global entertainment company, unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, ahead of its nationwide release on June 21, 2017. Using its digital billboard network in conjunction with vehicle recognition technology from Vehcio, Lamar will deliver personalized, contextually relevant messages based on the make and model of the oncoming car.

Campaign highlights

As per the official press release, a camera mounted 1,000 feet ahead of the Lamar digital billboard will scan for vehicle grilles. When it recognizes a particular make and model, the billboard message will shift from a generic teaser advert to a personalized one for that vehicle make and model with imagery and references from the movie series. The billboards will take into account the speed of traffic to calculate the precise moment and length of time to display the personalized message.

Stock Performance

On Friday, June 09, 2017, the stock closed the trading session at $70.66, rising 1.06% from its previous closing price of $69.92. A total volume of 363.61 thousand shares have exchanged hands. Lamar Advertising's stock price advanced 0.45% in the last one month, 5.49% in the past six months, and 9.36% in the previous twelve months. Furthermore, since the start of the year, shares of the Company have gained 5.09%. The stock is trading at a PE ratio of 23.94 and has a dividend yield of 4.70%. The stock currently has a market cap of $6.86 billion.

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