Lamar Advertising REIT : What Are You Thankful For? Lamar Advertising Wants to Know

User-generated photos shared on social media with #ThankfulThisHoliday to appear on digital billboards across the United States and Puerto Rico

Baton Rouge, LA - December 4, 2014 - This holiday season, Lamar Advertising Company (Nasdaq: LAMR) is encouraging people all over the world to express gratitude on digital billboards in North America. The new photo-interactive #ThankfulThisHoliday campaign utilizes Lamar's flexible digital capabilities to feature authentic, user-generated content from social media and display it on its digital out-of-home network.

Throughout the month of December, Lamar Advertising will give people an opportunity to share photos showing what they are thankful for on a massive scale: photos shared on social media with #ThankfulThisHoliday will be displayed on more than 750 digital billboards in 144 markets across the United States and Puerto Rico. The digital out-of-home component of the campaign is expected to result in more than 17 million impressions per week.

It's easy to get involved: people can snap a photo of someone or something they are thankful for and post it on Facebook, Twitter or Instagram with the hashtag #ThankfulThisHoliday. Using the technological capabilities of its digital out-of-home network, Lamar Advertising Company will then display the user-generated photos shared through social media on digital billboards beginning December 1, 2014. Webcam shots from the digital billboards will be posted in a #ThankfulThisHoliday photo album on the Lamar Advertising Company Facebook page, so people can see their photos running on the billboards. 

"The holidays are a time to share your gratitude with friends and family," said Ian Dallimore, Director of Innovation and Digital Strategy at Lamar Advertising Company. "Our digital capabilities enable us to share user-generated content directly from social media to our large format digital displays for the masses to see. We're thrilled to be able to give people the opportunity to share their photos on our digital billboards."

Lamar Advertising Company announced the #ThankfulThisHoliday campaign with a short video, which was posted on YouTube, Facebook, Twitter and Google+ the week of Thanksgiving. Lamar also ran a message on its digital billboards asking people to "Search #ThankfulThisHoliday on YouTube" from November 25 - 30.

"One day after announcing the campaign on social media, the #ThankfulThisHoliday hashtag had over 107,000 total impressions on Facebook, Twitter and Instagram," adds Dallimore. "We expect this campaign to generate a lot of buzz over the next month."

distributed by