Mitsubishi Electric : Asia (Thailand) Begins Sales in Thailand
August 17, 2015 at 04:13 am EDT
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The headquarters of Mitsubishi Electric in Japan previously managed power systems sales in Thailand, and has to date received multiple orders for power stations, including two orders recently received for 500kV gas-insulated switchgear from the Electricity Generating Authority of Thailand. The power systems business will now be managed directly in the local market.
"With the ASEAN Economic Community expected to launch this December, demands for power systems are expected to become more urgent in Thailand," said Ryoji Ando, Managing Director of Mitsubishi Electric Asia (Thailand). "We will utilize our assets to develop local power systems sales and related engineering services, and also to explore other promising fields for the Mitsubishi Electric Group in this growing market."
Since entering the Thai market in 1964, the Mitsubishi Electric Group has established local affiliates to manufacture and sell air conditioning systems, home appliances, building systems, factory automation systems and automotive equipment. Sales in Thailand account for about 30 percent of Mitsubishi Electric Group sales in Asia excluding Japan, which amounted to 1,047.8 billion yen in the fiscal year that ended in March 2015.
Mitsubishi Electric Corporation is one of the world's leading manufacturers of electric and electronic equipment. Net sales (including intragroup) break down by family of products and by services as follows:
- industrial automation equipment (28.6%): programmable controllers, motor operators, counters, industrial robots, clutches, etc.;
- electric equipment (24.2%): generators, motors, transformers, power circuit breakers, testing systems, etc.;
- household appliances (22.4%): televisions, video recorders, air conditioners, refrigerators, lamps, vacuum cleaners, etc.;
- information and communication equipment (6.9%): mobile phones, satellites, aerials, medical and audiovisual equipment, servers, computers, etc.;
- electronic components and devices (4.7%): memory, logic integrated circuits, monitors, plasma screens, printed circuit cards, etc.;
- other (13.2%): financial services, real estate management, engineering and maintenance services, etc.
Net sales break down geographically as follows: Japan (52.1%), Asia (24.9%), Europe (11.1%), North America (10.3%) and other (1.6%).
MITSUBISHI ELECTRIC CORPORATION 
