EAST HANOVER, N.J., July 24, 2017 /PRNewswire/ -- To eat is to explore, and what better way to start your journey than with the food we eat each day. In a recent survey, 81 percent of 18-34-year-old Millennials surveyed state that they enjoy exploring new cultures through food.(i) Enter Vea: the all-new snack portfolio from Mondel?z International that delivers real ingredients in unique combinations crafted from globally-inspired recipes.

This is not a typical snack; combining ingredients like sweet potato, butternut squash and quinoa and serving them up in inspired global recipes, Vea provides a wholesome snack for those interested in discovering something new. The entire Vea portfolio contains no artificial colors or flavors, and is always non-GMO Project Verified.

"From product inception to recipe development, each step of the Vea journey has been driven by the needs of 'food explorers,' those seeking new experiences in all aspects of their life, including adventures in food," said Jason Levine, Vice President of Marketing, Mondel?z International. "With Vea, we stepped outside of our traditional innovation model and introduced an entirely new snack option with authenticity, speed and a global mindset."

Vea is available in three formats and six different recipes:


    --  Vea Seed Crackers are delicious for snacking, especially with artisan
        cheese or preserves. Available in Greek Hummus with Olive Oil flavor
        with ingredients such as chickpeas and sunflower seeds, and Mexican
        Garden Herbs variety with ingredients such as sunflower seeds, black
        beans and herbs.
    --  Vea World Crisps are crispy, munchable and perfect for sharing.
        Available in Tuscan Herbs with Roasted Garlic flavor with ingredients
        such as pearl barley, and Andean Quinoa and Spices variety with
        ingredients such as quinoa sourced from the Andes and cayenne pepper.
    --  Vea Mini Crunch Bars offer a unique texture and satisfying crunch.
        Available in Thai Coconut flavor with ingredients such as coconut and
        sweet potato, and Peruvian Sweet Potato variety with ingredients such as
        sweet potatoes sourced from Peru and brown rice.

With a strong focus on authenticity and unique, real ingredients, Vea is fully embracing its roots by working with like-minded partners to create its Find Your Way to Real campaign aimed at reaching the well-being-focused millennial.

From Vea's TV creative that celebrates globally-inspired ingredients, to the targeted media partnerships with key players like Mic and INSIDER, to the like-minded social influencers who will encourage their audiences to find their way to real, the 360 marketing approach is deeply rooted in consumer insights and centered around authenticity.

"The Vea brand team embraced Mondel?z International's fearless marketing mantra to employ unconventional approaches, ask bold questions and come up with innovative solutions," said Levine. "And with exploration and discovery guiding our way, Vea has become just that - a brand committed to the authentic way it was created. You'll see that in every aspect of the Find Your Way to Real marketing campaign."

The Vea portfolio can be found in the cracker aisle at major supermarkets, drug stores and select natural retailers nationwide, as well as online at your favorite retailers. The Vea portfolio is available in a 1.7 oz. bag, a 5 oz. bag, a 20 oz. bag and a 12x1.2 oz. carton.

Find Your Way to Real by following Vea on Facebook, Instagram, Twitter and YouTube @VeaSnacks.

About Mondel?z International
Mondel?z International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondel?z International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondel?z International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

(i) Y Pulse, "The Modern Consumer: Understanding Tomorrow's Tastemakers Today, January 2017



    Contacts: Kimberly Fontes Jennifer Nelson

              news@mdlz.com   jnelson@webershandwick.com

              847/943-5678    312/988-2108

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SOURCE Mondelez International, Inc.